Top-ranked NFT owners will have unique access to real-world benefits as well as a piece of ONE history. ONE Championship (ONE) announced today an exclusive global partnership with Theta Network (THETA), an industry-leading blockchain platform, to launch ONE's first-ever non-fungible token (NFT) marketplace, which will feature collectibles honoring ONE's superstar athletes and their most memorable moments.
According to Nielsen, ONE Championship is one of the top 10 sports media brands in the world in terms of viewership and engagement, with a total reach of over 400 million fans.
ONE produces and distributes world-class events in over 150 countries, with martial artists and world champions from over 80 countries competing in MMA, Muay Thai, and kickboxing, among other genres.
Pre-registration for the first-ever "Drop" of limited edition ONE NFT packs is available at ONE.ThetaDrop.com. The marketplace's official launch will be revealed at a later date.
Top-ranked NFT owners will have special access to real-world rewards such as backstage passes, ringside seats, and other personalized fan experiences thanks to Powered by Theta.
“Our exclusive NFT relationship with Theta Network is part of our long-term vision that fan interaction and commerce around our World Champions — and ONE's devotion to heroes, values, and tales — will redefine live sports entertainment,” said Chatri Sityodtong, Founder and CEO of Group ONE.
“Of all the blockchain platforms, Theta was the greatest choice for realizing this idea. We are excited to debut ONE NFTs on the Theta blockchain platform, beginning with our pre-registration process,” he continued.
“We're happy to welcome ONE Championship to the Theta Network and see a great opportunity to mainstream NFTs powered by Theta to millions of global ONE users,” said Mitch Liu, Co-Founder and CEO of Theta Labs.
Theta Network's approach of integrating live entertainment with digital collectibles NFTs is being expanded with ONE Championship's NFT collaboration. Theta debuted in April with the World Poker Tour (WPT), and it just announced an exclusive agreement with Katy Perry in conjunction with her planned Las Vegas residency in 2022.
Theta Labs, the team behind Theta Network, the leading video distribution network driven by blockchain technology, and THETA.tv, the next-generation decentralized live streaming platform, has reached yet another milestone.
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