Retail is here, but instead of Bitcoin, they're buying Shiba Inu (SHIB).

According to Google Trends, although retail investors have yet to return to bitcoin, Shiba Inu has grabbed center stage. Retail investors have always been important in the cryptocurrency arena, but it appears that they have yet to enter the Bitcoin scene; at least, that is what Google searches for the largest cryptocurrency indicate. Simultaneously, they appear to have discovered a new favorite - the Shiba Inu.

Retailers Aren't Interested in Bitcoin

Bitcoin and retail investors have often worked together. Smaller investors were mostly behind the surge in 2017, when the cryptocurrency hit its then ATH of $20,000. Three and four years later, when BTC hit its all-time high in April, Google searches – which are usually a good indication of retail behavior – soared once again.

However, the scenario currently appears to be entirely different. As we wrote a few weeks ago, the number of searches for "bitcoin" or "buy bitcoin" on the world's largest search engine was still quite low. Nonetheless, the asset quickly rose to a new all-time high of $67,000. Despite the new record, searches scarcely rose. Similarly, the popularity of another popular search term, "buy bitcoin," remains modest. The number of such Google searches surged earlier this year as a result of prior peaks, but it has scarcely climbed since then, with the most recent peak at $67,000.

But they've come to see Shiba Inu.

Further Smaller investors are present in the cryptocurrency environment, according to Google Trends, but they are not seeking for Bitcoin, Ethereum, Ripple, or Binance Coin. Even the previous 2021 sensations, Dogecoin and SafeMoon, have been forgotten. Shiba Inu's expected weekly requests will exceed the previous ATH, which was set earlier this year, as shown on the graph above. They will, in fact, overcome it in the same overpowering manner in which the asset's price charted a new high earlier this week - approximately double up.

This coincides with Shiba Inu's current popularity. The enormous SHIBArmy – today represented by hundreds of thousands of supporters – has witnessed tremendous development in terms of acceptance from retail since its launch as a joke coin last year.

Since the beginning of the year, the cryptocurrency has likely been the strongest performer, with a mind-blowing ROI of more than 100,000,000 percent (you got that right, one hundred million percent).

The chances of such a massive increase slipping through the cracks in the minds of ordinary investors, many of whom are looking for immediate returns, are minimal to none.

Nonetheless, many comparable fads have come and gone in the cryptocurrency world, many of which have resulted in significant losses for individuals who were late to the party. This does not rule out the possibility of Shiba Inu adopting the same faith.

Future investors, on the other hand, should focus on performing adequate study to find underlying reasons why they want to acquire a specific asset rather than chasing what's now trendy.

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