The creators of the New York Subliners have teamed up with Moonwalk to create NFTs that offer distinct benefits in both the real world and the "metaverse." Andbox is a key participant in the esports business, being the owner of the New York Subliners in the Call of Duty League and the New York Excelsior in the Overwatch League, both licensed leagues. The business is now preparing to join the NFT market.
Andbox today announced a collaboration with Moonwalk, a blockchain firm that provides usefulness around NFT collectibles, allowing them to be used for incentives, unique fan access, tickets, and other applications. Moonwalk has previously collaborated with artists such as G. Love and the Ukrainian soccer team Dynamo Kyiv.
Andbox aims to create NFTs around its team brands using the Flow blockchain in the near future, according to Moonwalk CEO Shiv Madan (Roham Gharegozlou, CEO of Flow creator Dapper Labs, is an Andbox investor). Moonwalk will collaborate with the esports organization once the collectibles are available to provide additional functionality to fans who possess them.
"Anyone who has bought [NFTs] inside that community might unlock other things," Madan told Decrypt, giving the New York Excelsior NFTs as an example. Fans may get access to a secret Discord channel or event tickets, for example. Ownership of an NFT might get you access to extra NFT drops or Shopify discounts, for example.
Regarding Moonwalk's fan involvement plans, he stated, "Eventually, we'll have more things that you can do over time, from in real life to the internet metaverse."
Moonwalk will essentially construct a branded utility wallet for Andbox's teams, which users will be able to connect to their existing crypto wallet to gain access to additional perks. The idea is to increase fan interaction and foster a sense of community among NFT owners. On sites like YouTube, Twitch, and Spotify, Moonwalk may also offer token prizes for fan interactions.
Madan believes that the relationship would produce fruit before the end of the year. Following the release of "Call of Duty: Vanguard," the latest edition in the yearly first-person shooter series, the next Call of Duty League season might start before the end of the year. Meanwhile, the Overwatch League usually starts with a bang.
Andbox also sponsors content makers that broadcast and share videos from a variety of prominent video games, including Riot Games' squad-based shooter Valorant.
Andbox has a number of noteworthy investors, including NBA star Kevin Durant and actor Michael B. Jordan, and has worked with companies including T-Mobile, United Airlines, and Mountain Dew, in addition to Dapper's Gharegozlou.
Andbox's forthcoming NFT partnership with Moonwalk is the latest in a long line of esports-to-crypto collaborations. FTX's $210 million naming rights contract with Team SoloMid (TSM), as well as a separate arrangement with Riot Games for "League of Legends" esports tournaments, are two significant collaborations in the field. Meanwhile, Coinbase has partnered with Evil Geniuses, while Crypto.com has partnered with Fnatic.
There are various similarities between the sectors, according to Madan, including both being digitally native, offering digital incentives, and growing in part due to the notion of communities backing brands, creators, and initiatives.
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