Adidas Joins NFT Projects' Bored Ape Yacht Club and Punks Comic to Enter the Metaverse

Adidas AG, a German multinational firm that manufactures athletic shoes, clothing, and accessories, has teamed up with the non-fungible token (NFT) brands Bored Ape Yacht Club and Punks Comic. Adidas announced last week that it had worked with Coinbase and considers the metaverse to be one of the most "interesting" digital advancements.

Bored Ape Yacht Club, Punks Comic, and Gmoney are all partners with Adidas.



Adidas wants the world to know that it is making a huge push into blockchain technology and metaverse valuables. On December 2, the company announced a partnership with cryptocurrency investor Gmoney, the Bored Ape Yacht Club (BAYC) NFT project, and Punks Comic on its Twitter account.

Today, [Bored Ape Yacht Club], [Gmoney], and [Punks Comic] take a leap into the Metaverse." On Thursday, Adidas stated, "It's time to embrace a world of boundless possibilities. The message was retweeted over 4,000 times and liked over 8,000 times. The tweet also connects to the Adidas Metaverse website, which states:

It's happening right now. Adidas is led into the Metaverse by Gmoney, Punks Comic, and the Bored Ape Yacht Club. Let's get started.


Nikeland Holds More Than $200K in NFTs in Adidas Wallet In the Roblox Metaverse, it's been revealed.

A BAYC image has also been added to the company's Twitter profile photo. At the time of settlement, Adidas had purchased Bored Ape Yacht Club #8,774, which had last sold for 46 ether or $156K. Heart-shaped sunglasses, a gold hoop for earrings, a "bored" expression, a fisherman's hat, and blue fur are all features of the BAYC. The BAYC is wearing a yellow Adidas jacket with the classic three-stripe design in a recent Adidas tweet.

According to dappradar.com statistics, the address that purchased the BAYC has 13 different NFTs from 11 different collections. If Adidas owns the wallet, it also owns Punks Comic: "The Hunt for the Lost Robbies," which cost 6.95 ether to buy. The most expensive NFTs in the wallet are the Punks Comic and the recently purchased BAYC #8,774. The other NFTs in the wallet that holds BAYC #8,774 have a floor value of $17 to $549 per NFT.

When the BAYC and Adidas unified NFTs will be issued and released to the public has yet to be determined. Adidas revealed last week that it was cooperating with Coinbase, a leading cryptocurrency exchange, as well as working with The Sandbox, a virtual blockchain environment. The Sandbox collaboration's full specifics are yet to be published as well.

Nike, the company's primary competitor, announced last month that it is also interested in the metaverse. Nike issued a blog post on November 18 on "Nikeland," explaining how it has established itself in the virtual world Roblox. Nikeland on Roblox aspires to be a "place where everyone can compete and be creative."

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