FTX, a cryptocurrency exchange, has purchased a Super Bowl advertising slot that will be seen by over 100 million people.

FTX, a digital asset exchange, is said to be introducing cryptocurrency to the upcoming Super Bowl. According to Bloomberg, the exchange just purchased an ad space for the event on February 13, 2022, for an unknown sum.

The National Football League's (NFL) championship game is one of the most-watched events in the United States, and FTX chief executive officer Sam Bankman-Fried says the exchange was inspired to seek a commercial ad because of the large viewership.

According to Bankman-Fried,

"Throughout the year, our message has been that crypto is secure, accessible, and ready for general use.

We encourage everyone to take a look, and we're here to assist them along the way. There is no larger, more widespread event than the Super Bowl to spread a message like that."

96 million people watched the last Super Bowl. Because of the event's prominence, FTX has the opportunity to advertise cryptocurrency and its exchange to millions of sports lovers.

The ad's substance and pricing were not disclosed by FTX, although NBC has been charging as much as $6.5 million for commercial slots in Super Bowl LVI.

The ad buy comes as the exchange tries to court sports-related clientele. This time last year, FTX secured the naming rights to the NBA basketball team Miami Heat’s home arena for $135 million.

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